Bespoke Tailors Alliance

03/07/2025

🎖 The Tailor & Cutter Exhibition — Now Open for Entries!

An international celebration of bespoke tailoring excellence is here.

As part of the revival of The Tailor & Cutter magazine in the UK, this year’s exhibition invites formally trained tailors, cutters, coat makers, trouser makers, waistcoat makers, finishers, and shirt makers, from all over the world to submit one bespoke garment of their own making.

Submissions are welcome whether the bespoke garment is newly made or well-worn, and may be entered solo or jointly (if made by multiple craftsmen). Prizes will be awarded across three prestigious categories:
• 🏆 The George Brummell Cup – for craftsmanship
• 🏆 The La Bowtique Cup – for beauty and style
• 🏆 The Valet Cup – for imagination and spirit

Gold, Silver, and Bronze may be awarded in each category, and a single piece can win in more than one.

🗓 Deadline for entries: 20 September 2025

📸 Submit up to 20 photos (PDF only) including required angles and closeups.

🚫 No digital manipulation or pinning allowed.

📩 Submission portal: https://forms.gle/YBBjkf2niziZkyCr9

📖 Full guidelines: https://www.horssujet.org/exhibition

This is a unique opportunity to have your work featured in The Tailor & Cutter magazine, both in print and online, and to be recognised on an international stage alongside some of the most respected names in the trade.

Let your craftsmanship speak—submit your work today!

06/10/2023

The Bespoke Tailors Alliance (BTA) is an esteemed organisation founded by a cadre of the United Kingdom's most skilled bespoke tailors, hailing from a region that has been a hub of tailoring excellence for over two centuries. BTA was established with the dual objectives of preserving the authentic craftsmanship and traditions of bespoke tailoring, as well as standardising practices among professional tailors to consistently deliver the highest level of quality to clients.

We recognise that the venerable art of bespoke tailoring faces significant challenges in the modern era. As many master tailors reach the age of retirement, there is an alarming dearth of young apprentices entering the field. This imbalance poses a real threat to the future of handcrafted tailoring.

The urgency to attract new talent into this age-old profession cannot be overstated; failure to do so would risk the extinction of a valuable art form. Therefore, one of BTA's primary missions is to invigorate the next generation of tailors, ensuring that the art and craft of bespoke tailoring are not merely preserved, but also thrive for generations to come.

22/02/2023

14/04/2021

UK is the land of origin of the suit and has evolved over many centuries.

18/02/2021

The future-proofing of bespoke tailoring requires young people to be trained and enjoy the profession, so it is crucial that the current professional tailors do all they can to attract and train them. One of the key aims of the BTA is to encourage well-respected tailors to attract more young people to enter the trade enabling them to recognise the skill and hard work of a bespoke tailor in creating a handcrafted suit which is still very much in demand.

09/12/2020

The Bespoke Tailors Alliance (BTA), has been developed by a group of elite bespoke tailors from the UK, which has been a centre of excellence of bespoke tailoring for over 200 years. The aim of the BTA is to protect, develop and promote the art of true bespoke tailoring craftsmanship.

01/11/2020

The future-proofing of bespoke tailoring requires young people to be trained and enjoy the profession, so it is crucial that the current professional tailors do all they can to attract and train them. One of the key aims of the BTA is to encourage well-respected tailors to attract more young people to enter the trade enabling them to recognise the skill and hard work of a bespoke tailor in creating a handcrafted suit which is still very much in demand.

26/08/2020

As we are aware that the true of bespoke tailoring craftsmanship is facing a big challenge today, as tailors are getting old and there is a lack of young apprentices entering the tailoring trade. There is an urgent need to attract the young into this profession otherwise handcraft tailoring will soon die out.

19/06/2020

The future proofing of bespoke tailoring requires young people to be trained and enjoy the profession, so it is crucial that the current professional tailors do all they can to attract and train them. One of the key aims of the BTA is to encourage well-respected tailors to attract more young people to enter the trade enabling them to recognise the skill and hard work of a bespoke tailor in creating a handcrafted suit which is still very much in demand.

13/04/2020

As we are aware the traditional bespoke tailoring craftsmanship is facing a big challenge today, as tailors are getting old and there is a lack of young apprentices entering the tailoring trade. There is an urgent need to attract the young into this profession otherwise handcraft tailoring will soon die out. We hope through the Bespoke Tailors Alliance (BTA) platform, it will encourage more young people to enter the trade enabling them to recognise the skill and hard work of a bespoke tailor in creating a handcrafted suit which is still very much in demand.