03/06/2026
Please sign this petition – even if, like us, you think nothing will change right away.
The hospitality industry has changed dramatically since we first opened our doors. Eating out has become a real luxury for so many people, and we feel that pressure every single day. We genuinely understand how expensive it feels now – because we feel it too.
We’ve always been passionate about welcoming our community, but the costs keep rising while customers feel the squeeze.
That’s why we’re proudly standing with the campaign. This united industry effort, supported by chefs like Tom Kerridge and UKHospitality, is calling for a fair reduction in hospitality VAT from 20% to 10% – bringing us in line with many of our European neighbours. 
A lower VAT rate would give us the breathing space to pass real savings on to you, our customers, while protecting jobs and keeping independent venues like ours alive.
If you love local hospitality, please sign the petition today and tag your friends to do the same. Every signature helps build pressure and shows the government that our high streets, communities, and family businesses matter.
Sign here: vatstheproblem.co.uk
Together, let’s get behind hospitality and fight for a fairer future.
Thank you from all of us at Mercado & The Midland Beaumaris ❤️
The hospitality sector has come together to launch – a united campaign and petition calling for hospitality VAT to be reduced from 20% to 10%.
Spearheaded by chef and publican Tom Kerridge, we’re working alongside trade bodies across the sector, such as and , hospitality communities like , and you, businesses across hospitality, to say 10% VAT is fair for hospitality.
Our sector pays too much tax, and VAT is the single biggest lever the Government can pull to support venues, our customers, our high streets and our local communities.
This campaign is for everyone: businesses, customers, waiting staff, chefs, kitchen porters, bar staff, hotel teams, farmers, brewers, suppliers and producers.
Like, sign the petition and share this post – we need your support to reach a million signatures.
Click the link in our bio to sign the petition 👇
https://www.vatstheproblem.co.uk/
