11/06/2026
As the World Cup approaches, pubs across the UK are once again preparing to invest heavily in showing the tournament.
From upgraded TV screens and sound systems to extra staffing, increased stock levels and extended opening hours, pubs will be putting thousands of pounds on the line in the hope of creating the atmosphere that only the local can provide.
But there is a genuine question facing many operators this time around… will the footfall be there?
With many games scheduled later at night, and with household budgets still under pressure, there are concerns that some supporters may choose the sofa over the pub, particularly during the early group stages.
Pubs want to show the World Cup. They want to bring communities together, create memorable occasions and give fans somewhere to celebrate. But the reality is these events come with significant costs and increasing financial risk for businesses already operating on tight margins.
The hospitality industry has always stepped up for major sporting events. The question now is whether the economic environment allows pubs to see the reward for that investment.
Whatever happens, one thing remains true: there is no atmosphere quite like watching England in a packed pub. 🍻⚽
