10/12/2023
Horse-Ale, Pale Ale, 4,5°
Brasserie Piedboeuf (founded in 1873, now Brasserie Jupiler), Jupille-sur-Meuse, Belgium (AB InBev)
In 1812, a company was founded in Jupille by Jacques-Pascal Piedbœuf (1782-1839). It wasn’t a brewery but rather a metalworking shop producing brewery equipment as well as industrial boilers for boats, trains, and factories.
In 1853, his son, Jean-Théodore Piedbœuf, succeeded at the helm of the metalworking shop and ventured into brewing but this first brewery, did not survive. The current Piedbœuf brewery has its origins in a brewery established in 1873 by Henri Lhoest-Collinet. This brewery was later inherited by his daughter, who married Théodore Piedbœuf in 1892, the nephew of Jean-Théodore Piedbœuf.
It was owned by the Piedbœuf family for several generations, and is mostly known for its Jupiler brand which inherits its name from the town of Jupille and has a symbol referring to the family name, Piedboeuf meaning Oxl’s Foot in french. Jupiler is one of the best-selling beers in Belgium. It has become synonymous with Belgian beer culture and is widely available throughout the country.
The Piedbœuf brewery became part of the Interbrew group (resulting from the 1987 merger of the Artois, Louvain, and Piedbœuf breweries). On March 3, 2004, Interbrew merged with the Brazilian brewer Companhia de Bebidas das Americas (AmBev) to form InBev, which, in turn, merged in 2008 with Anheuser-Busch.