Koor

05/02/2026

This project presents a facelift of the Palmolive MEN range for the African-Eurasian market. The design modernizes the brand's visual assets with high-contrast, dynamic ingredient explosions that emphasize sensory performance. We maintained a cohesive look across 5-in-1 variants using bold color coding of the ingredients. The result is an energetic, premium shelf presence that communicates extreme freshness and 24h odor control. Thank You for the trust!

13/10/2025

Palmolive Soft Essence – New Series Design by KOOR

We’re excited to share our largest graphical design exports to date – the Palmolive Soft Essence bundle created for Colgate-Palmolive’s Africa–Eurasia division.

The design direction celebrates the soft, juicy essence of the shower gel itself – a visual play on gentleness, smoothness, and indulgence that captures the consumer’s attention at shelf while staying true to Palmolive’s iconic brand world.

This project underlines KOOR’s strength in creating globally adaptable packaging design – visuals that connect emotionally with consumers while meeting the needs of diverse markets and cultures.

We’re proud that KOOR’s work reaches millions of consumers worldwide – shaping everyday experiences through design.

06/05/2025

Exciting news from our team!

We’ve just launched a major portfolio update on www.koor.eu. Here’s a glimpse of what’s new:

Pilsner Urquell Christmas Packs
https://tinyurl.com/53tdvnw4

V by Valais Vitamin Waters, Switzerland
https://tinyurl.com/yc4pkkt2

A full brand and packaging refresh for Leibur, Estonia’s oldest bakery — creating a unified and future-ready product portfolio.
https://tinyurl.com/y4wjb624

A whole new face for Mamma - series of ready made products.
https://tinyurl.com/uzwhdrwb

+ many many more projects! Check them out!

30/04/2025

We’re incredibly proud to share that our very own Diana has been invited to serve as a jury member at the prestigious NAPA Packaging Design Competition in Lithuania! 🇱🇹✨

Her expertise, creativity, and eye for detail have earned her a spot among industry leaders tasked with evaluating some of the most innovative and inspiring packaging designs from across the region.

This recognition not only highlights Diana’s individual talent but also reflects the high standards and creative excellence we bring to every project.

Meet Diana Didyk from Koor ! This year multiple year participant KOOR is joining us at a jury table and we are more than excited ⭐️

Diana Didyk is a graphic designer with over 15 years of experience in packaging design. She works at KOOR, the only packaging-focused design agency in Estonia, collaborating with a wide range of local and international clients. Diana helps brands find the best solutions that are visually striking, technically sound, sustainable and cost-effective. Her unique mix of skills - from design and photography to print project management has shaped projects across Europe. Her portfolio includes work for Dove, Rexona, Kalev, Liviko, Tere, and Tikkurila, among many others.

📦Enter the design packaging competition NOW - submit your project here until May 1st:
https://www.napa.lt/submit

Organizer: LDA / Lithuanian Design Association /
The project is partly financed by theLietuvos kultūros taryba and Vilniaus miesto savivaldybė

05/04/2025

Tere Fit! rebrandpiim

The task was to create a cohesive and standout identity for the Tere Fit! range, highlighting its functional benefits and establishing a stronger shelf presence. It was crucial to reach two target groups: those who value an active lifestyle and need high-protein products for muscle building, and the fast-paced new generation seeking convenient snacks. Consequently, we opted for bold graphic elements and flavor-coded colors on a black backdrop to enhance brand visibility and reinforce the fitness lifestyle message.

04/04/2025

Tere Fit! rebrand

The task was to create a cohesive and standout identity for the Tere Fit! range, highlighting its functional benefits and establishing a stronger shelf presence. It was crucial to reach two target groups: those who value an active lifestyle and need high-protein products for muscle building, and the fast-paced new generation seeking convenient snacks. Consequently, we opted for bold graphic elements and flavor-coded colors on a black backdrop to enhance brand visibility and reinforce the fitness lifestyle message.

04/04/2025

Our Tere Fit! rebrand just won Gold in Kuldmuna 2025 🍳

28/03/2025

On hea meel, et ka mõned meie projektid on jõudnud Kuldmuna finaali!

Tere FIT! Rebranding:
https://defolio.com/kuldmuna/2025-mamma-pakendi-rebranding-1

Mamma valmistoitude rebranding:
https://defolio.com/kuldmuna/2025-tere-fit-rebranding-1

2Canos vahuveinid USA turule:
https://defolio.com/kuldmuna/2025-2canos-vahuveinid-1

15/04/2024

Kuldmuna 2024 shortlist.

Tänud lähevad klientidele usalduse eest, Kalev, Prike, Öun ja OUK!

Lisaks on põnev on jälgida suursaarte mõõduvõtmist - Hiiumaa vs Saaremaa (OUK vs ÖUN), kumbal on lühem nimi, kõlavam dialekt ja kumb jääb peale ning kaugemale jõuab, selgub juba reedel!

29/02/2024

Rääksime Terevisioonis põgusalt Hellika Kallastega Regionaal- ja Põllumajandusministeeriumist pakendimärgistuse heast tavast. KOOR aitas kaasa dokumendi valmimisele, loomisele ja praktikate kirjeldamisele, mis koondab kokku endas pakendidisainerite ja tootjate aastakümnete kogemuse. Special thanks to Rain Ader, Diana Didyk, Anu Lilp, Evelin Valge, Katre Tamme & Jaanus Veerberk

Vaata lähemalt:

https://toiduteave.ee/margistamine/wp-content/uploads/2023/12/Toidu-margistuse-loetavuse-ja-teksti-paigutuse-hea-tava-2023.pdf