With wheat beer's popularity in sharp decline, Bavaria's King Ludwig II sought to unload his unprofitable royal brewery and sold the rights, in 1872, to an intrepid brewer, Georg Schneider I. Together with his son Georg Schneider II, the G. Schneider & Sohn brewery was founded at the Maderbräu at Tal 7, now known as Weisses Brauhaus, one of the oldest traditional breweries in Munich. And the rest
is history...
Today Schneider Weisse beers are brewed in the oldest wheat beer brewery in Bavaria. Located in the idyllic town of Kelheim, wheat beer has been brewed in this brauhaus without interruption since its founding in 1607. With Georg Schneider VI currently at the helm, Schneider Weisse has remained a small family brewery for six generations and counting.
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