Silu Packaging

27/12/2016

A new way to say ‘’i love you“

16/06/2016

The functions of product and package design are:
• Constitutes the physical representation of a brand's personality.
• Draws attention to a specific product in a crowded retail space. (in this case a product’s packaging serves as a great promotional tool)
• Positions a product amongst a certain category and perceived value, hence reflecting a specific potential price.
• Serves as a protective container, as well as provides useful nutritional information or instructions of use.
• Constitutes as an essential brand identity tool. Even a specific color might trigger an association to a particular brand.
• Differentiates a product from its competitors and private labels by transmitting a sense of worth or a story.
• Packages might also serve as souvenirs, collectibles or a source of storage.
• When a product design is groundbreaking, it can influence the way we use something specific by shifting behavior patterns.
• Reflects the level of modernism, creativity and cutting-edge qualities the brand might have.

16/06/2016

What exactly happens when we find ourselves in front of an aisle with tens of hundreds of products just staring back at us? We start to compare, remember and associate. Bear in mind that the brain is prone to classifying everything around us- it’s the only way we can organize everything we see, hear, feel or know. If we didn’t, we would all go bananas. Filling that slot or opening in that mental category is crucial, it’s what we marketers refer to in our jargon as the ‘Top of Mind’.

16/06/2016

Brand Packing Design Importance
According to Marty Neumeier in his book The Brand Gap, “A retail package is the last and best chance to make a sale.” Given that not all brands are products and not all products go retail, the truth is that product and package design are vital when it comes to brand image. Consider that more than half of purchases are based on emotions, especially when a client is unsure and must choose between two brands of products. It’s no surprise that companies that master the art of aesthetics are on the top of their game- Apple, Bang & Olufsen, Nike, IKEA, Nokia, or Cassina- design is what defines them and gives them their competitive edge.

16/06/2016

New look for our front door~wahahah

07/06/2016

07/06/2016

Chinese Dragon Boat Festival History

The Dragon Boat Festival, also called the Duanwu Festival, is celebrated on the fifth day of the fifth month according to the Chinese calendar. which is the day after tomorrow.For thousands of years, the festival has been marked by eating zong zi and racing dragon boats.
The festival is best known for its dragon-boat races, especially in the southern provinces where there are many rivers and lakes. This regatta（赛舟会）commemorates the death of Qu Yuan , an honest minister who is said to have committed su***de by drowning himself in a river.
The people of Chu who mourned the death of Qu threw rice into the river to feed his ghost every year . But one year, the spirit of Qu appeared and told the mourners that a huge reptile in the river had stolen the rice. The spirit then advised them to wrap the rice in silk and bind it with five different-colored threads before tossing it into the river.
　　 During the Duanwu Festival, a glutinous rice pudding called zong zi is eaten to symbolize the rice offerings to Qu. Ingredients such as beans,lotus seeds ,chestnuts , pork fat and the golden yolk of a salted duck egg are often added to the glutinous rice. The pudding is then wrapped with bamboo leaves, bound with a kind of raffia and boiled in salt water for hours.
　The dragon-boat races symbolize the many attempts to rescue and recover Qu's body. A typical dragon boat ranges from 50-100 feet in length, with a beam of about 5.5 feet, accommodating two paddlers seated side by side.
　All of the noise and pageantry creates an atmosphere of gaiety and excitement for the participants and spectators alike. The races are held among different clans, villages and organizations, and the winners are awarded medals, banners, jugs of wine and festive meals.

07/06/2016

Silu Family's benefit~ we have coffee machine now, welcome to be our office and enjoy a cup of amazing coffee~

03/06/2016

Mr fruits comes ONLINE~ Nobody can stop us from CREATING~

03/06/2016

Let's party~!

03/06/2016

Happy Friday and the coming weekend~Sea and beach, Silu'a family are coming~

03/06/2016

You should not miss this video on Friday~Interesting jokes for the weekends~Get a knowledge of who is Himy. Silu Packaging Himy talk show.