SFU Pub355

SFU Pub355 Pub 355 explores online promotion and marketing in the creative economy with a focus on publishers. Instructor: Monique Trottier monique@boxcarmarketing. com

Pub 355 – Online Marketing for Publishers

PUB 355-4 explores online promotion and marketing in the creative economy with a focus on publishers. The course engages students with two critical marketing concepts through the texts The Long Tail and The Cluetrain Manifesto, which they will then apply to a semester-long individual marketing plan. In weekly seminars and lectures, students learn about th

e formulation and analysis of marketing goals, approaches to measurement, implementation and campaign management, finding and nurturing audiences and conversations, branding, and forecasting and budgeting. Through deconstructing the components of the 7-sentence marketing plan, students will then apply these strategies to creating a full marketing plan during activities, small group work, and presentations in weekly workshops/tutorials.

Address

Room 1325, 515 West Hastings Street
Vancouver, BC
V6B5K3

Opening Hours

9:30am - 12:30pm

Website

Alerts

Be the first to know and let us send you an email when SFU Pub355 posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share