SFU Pub355

SFU Pub355 Pub 355 explores online promotion and marketing in the creative economy with a focus on publishers. Instructor: Monique Trottier monique@boxcarmarketing. com

Pub 355 – Online Marketing for Publishers

PUB 355-4 explores online promotion and marketing in the creative economy with a focus on publishers. The course engages students with two critical marketing concepts through the texts The Long Tail and The Cluetrain Manifesto, which they will then apply to a semester-long individual marketing plan. In weekly seminars and lectures, students learn about th

e formulation and analysis of marketing goals, approaches to measurement, implementation and campaign management, finding and nurturing audiences and conversations, branding, and forecasting and budgeting. Through deconstructing the components of the 7-sentence marketing plan, students will then apply these strategies to creating a full marketing plan during activities, small group work, and presentations in weekly workshops/tutorials.

Address

Room 1325, 515 West Hastings Street
Vancouver, BC
V6B5K3

Opening Hours

9:30am - 12:30pm

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