Main Squeeze is a healthy juice bar which opened its first location in Toronto. Our main focus is on using high quality healthy and fresh ingredients to make great tasting juices and food, recruiting friendly customer service oriented people to ensure that patrons receive a great experience, using an aggressive social media marketing strategy, and building a location that is operationally efficien
t and demographically targeted for our market. The philosophy for our business revolves around the recognition that many people find it difficult to get their daily intake of fruits and vegetables which they need in order to maintain a healthy body. We believe that juicing provides an efficient and easy way for people to combat this problem. Our business provides the fastest and most convenient way for people to get the fruits and vegetables their body needs. While healthy juices are our primary product, they are complemented at our bar with other superfoods to provide patrons with an overall healthy encounter. We have a variety of healthy sandwiches filled with fiber and lots of nutrients, while bursting with flavors. Our juice bar is a welcoming, friendly and comfortable place, coupled with a great product menu. Main Squeeze is located at the United Athletics fitness center which is a non-profit organization. Through our location we are not only being enthusiastic purveyors of healthy juices and food, but also everything else that goes with a healthy lifestyle. United Athletics is already a true neighborhood gathering spot and Main Squeeze is adding to this existing atmosphere by promoting a holistic view on nutrition and health. Our marketing strategy is to draw on the existing United Athletics community and the bloordale neighborhood, impress them with our friendly customer service and nutritious menu, and then have them tell their family and friends about the establishment. We attract patrons through visible signage, printed media advertisements, flyers and online/social media marketing. Our sales strategy revolves around sharing the enthusiasm our management team has for the products and lifestyle being sold
