START by WGSN

START by WGSN Platform for fashion entrepreneurs seeking information, guidance, and inspiration. Subscribe and boost your fashion business today.

START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need creative inspiration and direction to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories. Create

d by entrepreneurs, for entrepreneurs, START is endorsed by WGSN, the global authority on trends, combining the maturity and expertise with the passion of the entrepreneurial spirit.

Way before becoming a strategic agenda, diversity was already present in fashion’s essence thanks to LGBTQIAP+ minds tha...
10/06/2026

Way before becoming a strategic agenda, diversity was already present in fashion’s essence thanks to LGBTQIAP+ minds that used design as a tool for freedom, survival and power. From Haute-Couture catwalks to streetstyle movements, q***r identities reshaped the way the world expresses gender and behaviour.

Pride Month at START is about honoring these voices, their courage and the space unlatched for today’s creative minds.

📌 Swipe left to meet these icons and save this post to keep their memory alive!

Knitted vests became an essential layering item, with very high commercial value and appeal to youth fashion.The commerc...
09/06/2026

Knitted vests became an essential layering item, with very high commercial value and appeal to youth fashion.

The commercial versatility of this product lies in the coexistence of tank top styles with straight lines or silhouettes with button openings that allude to cardigans.

Save this post when brainstorming your next collection’s compositions and access START for full reports on the latest fashion trends!

The future of fashion retail demands less waste and more digital intelligence.Here is your strategic filter of the week:...
07/06/2026

The future of fashion retail demands less waste and more digital intelligence.

Here is your strategic filter of the week:
• Streetwear: Off-White
• Miami Swim Week: Trends
• Intimates: Sweet Pink
• Accessories: Mix of Materials

The full analysis of each topic is already on the platform. Link in bio!

Celebrated on June 5th, World Environment Day flashes an urgent warning about the climate crisis and the need to regener...
05/06/2026

Celebrated on June 5th, World Environment Day flashes an urgent warning about the climate crisis and the need to regenerate the planet. In fashion retail, one of the sectors with the greatest impact on natural resources, today's market and consumers no longer accept the obvious: they demand real solutions.
To support your business through this essential transition, START invited professor Monayna Pinheiro, a fashion and sustainability expert, to guide you in developing genuinely lower-impact products. In this carousel, we summarize 3 viable, strategic paths she covers on our platform.

The full masterclass is now available on Academy, specifically designed for the reality of fashion businesses. Ready to transform your creative process together?

Access the link in our bio to watch the full masterclass and secure the tools of the future!

03/06/2026

Digitalization has transformed the fashion industry and retail permanently. You can no longer ignore this reality or rely solely on physical channels. Understanding how your digital positioning feeds your sales funnel is what separates amateur brands from scalable businesses.

Save this insight and prepare your team: your business's digital transformation cannot wait.

How do you update classic wardrobe staples without losing their commercial, timeless appeal? The answer lies in geometry...
02/06/2026

How do you update classic wardrobe staples without losing their commercial, timeless appeal? The answer lies in geometry.

For the upcoming Fall/Winter 26/27 season, disruptive cutouts are gaining massive strength as a key design strategy to refresh minimalist pieces, especially in monochromatic and all-black assortments. By introducing unexpected proportions, clean asymmetries, and strategic plays of exposed skin, these cutouts perfectly balance the simplicity of smooth black surfaces, elevating the garment's perceived value on the retail floor instantly.

Are you sticking to classic basics or adding geometric cutouts to your next drop? Let’s discuss it below!

The summary your planning needs.We filtered what truly mattered in the fashion market last week:• Streetwear: Laid-back ...
02/06/2026

The summary your planning needs.

We filtered what truly mattered in the fashion market last week:
• Streetwear: Laid-back Romance
• Jeanswear: Focus on the hems
• Menswear: Poetic Rebellion
• Sleepwear: Poet Blouses

The full analysis of each topic is already on the platform. Link in bio!

Winter 26/27 minimalism gains volume and structure. Voluminous sets emerge as key pieces of the season, investing on cle...
28/05/2026

Winter 26/27 minimalism gains volume and structure. Voluminous sets emerge as key pieces of the season, investing on clean shapes and technical finishes to create impact without visual excess, blending elegance and functionality for everyday wear.

Save our tips to explore this trend in your next collection!

Amidst the darker color palettes of Fall/Winter 26/27, Grayish Blue helps break the seriousness of deep darks, adding a ...
27/05/2026

Amidst the darker color palettes of Fall/Winter 26/27, Grayish Blue helps break the seriousness of deep darks, adding a modern, versatile, and easy-to-match touch to the retail floor. It’s the ultimate "stealth wealth" color for accessories.

Will this shade be making an appearance in your F/W 26/27 accessory line? Let us know below!

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