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START by WGSN

Platform for fashion entrepreneurs seeking information, guidance, and inspiration. Subscribe and boost your fashion business today.

START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need creative inspiration and direction to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories. Created by entrepreneurs, for entrepreneurs, START is endorsed by WGSN, the global authority on trends, combining the maturity and expertise with the passion of the entrepreneurial spirit.

16/09/2026

Craft, nostalgia, and volume: Unpacking the doll-like trend.

Borrowing elements from vintage linens and classic children's apparel, this trend relies on precise garment detailing to elevate commercial summer dresses, tops, and loungewear.

By balancing sweet details—like ruffles, ribbon bows, and pleats—with fluid, comfortable silhouettes, brands can offer high-value, romantic storytelling without sacrificing wearability.

📌 Designing your next womenswear line? Bookmark this post for your upcoming product development briefing!

15/09/2026

The Emmy's Blue Carpet is a showcase for sophistication and, this season, plenty of personality. Swipe to check out the award show's key aesthetic codes that confirm major trends for Occasionwear highlighted by START by WGSN for Occasionwear. ✨

The event highlighted the classic elegance of mermaid silhouettes and the fluid drape of satin, sharing the spotlight with ruched textures and feather accents. Completing the looks, halter necklines and satin cummerbunds emerged as striking details that elevated the evening's styles.

Images/GettyImages

14/09/2026

At New York Fashion Week for Summer 2027, several brands embraced a more maximalist and creative approach, filled with colors, textures, and prints, yet with a strong commercial appeal. Alongside this, a cleaner aesthetic focused on utilitarianism was also a key highlight.

Swipe to check out the highlights and get inspired for your brand! 👉✨

Which of these five trends best fits your next collection?

13/09/2026

START Curated: The week’s synthesis.

Less volume, more intelligence. Check out the 4 essential highlights to keep your vision sharp and your brand competitive:
• Fringes (Summer Updates)
• Sleepwear: Doll Aesthetic
• Prints and Patterns: Coastal Essence
• Leather Apparel - Womenswear: Spring/Summer 2027

START by WGSN clients have access to this full content and much more. Start a free trial today and find out how we can help you achieve success (link in bio).

10/09/2026

Metallics take on new interpretations in Occasionwear, moving beyond classic lamé and sequins for Spring/Summer 2027/28. The aesthetic shifts between futurism, glamour and a more sophisticated, sculptural approach, exploring chrome surfaces, liquid effects, mirrored finishes and jewelry-inspired details.

Swipe through to explore the main ways to work metallics into upcoming collections!

09/09/2026

The inspiration from the coastal universe reinforces the connection to the beach and the ocean through increasingly rich marine biodiversity in Spring/Summer 2027.

Swipe through the carousel to explore top surface inspirations, and save this post to fine-tune your next design briefing!

Is your brand betting on tactile marine aesthetics for the upcoming collection? Let us know in the comments!

08/09/2026

Creative freshness, urban attitude, and high product intelligence. Seoul and Tokyo Fashion Weeks delivered a masterclass in streetwear and youth fashion for the upcoming seasons.

Swipe through the carousel to check out the highlights from our curation, and save this post to inspire your next mood board!

Which of these fashion capitals influences your brand’s design process the most? Let us know in the comments!

07/09/2026

What our Content team mapped out this week becomes your strategy tomorrow:

• Streetwear: Miniskirt
• Theme: Allotment-Core
• Menswear: Relaxed Tailoring
• Sleepwear: Capri Sets

The full analysis of each topic is already on the platform. Start your free trial and have access to the full contents. Link in bio!

03/09/2026

Attitude, weight, and movement: Chains dominate streetwear for Summer 2027.

From main structures to final details, chains are solidifying their place as the key hardware to inject edge, urban aesthetics, and sensuality into the season’s collections.

Check out the carousel for top technical applications, and save this post to fine-tune your tech packs!

📌 Is your brand going big on metallic details for the next collection? Let us know in the comments!

02/09/2026

The violet spectrum stole the spotlight at early material trade shows. Whether modernizing traditional rustic knits at Pitti Filati or updating denim via vintage-effect stonewashing, this color family promises to be a standout accent for the cold season.

Explore how to integrate this key shade into your upcoming product mix.

📌 Is your design team bringing digital-inspired shades into your winter collections? Drop your thoughts in the comments below!

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Horário de Funcionamento

Segunda-feira	09:00 - 18:00
Terça-feira	09:00 - 18:00
Quarta-feira	09:00 - 18:00
Quinta-feira	09:00 - 18:00
Sexta-feira	09:00 - 18:00

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