Froomle

09/08/2023

Podcasts have grown in popularity overall, but news podcast growth has been more gradual due to a lack of data and difficulty in defining news consumption. However, news organizations are investing in podcasts and there are already successful examples worldwide.

Thanks to the Reuters Digital News Report for 2023, we look at the current landscape of news podcasts around the world and share how we see personalization fitting into this landscape in our newest blog post.

Take a look at our summary and insights at the link here https://bit.ly/3s1iEhI

International News Media Association - INMA

Podcasts of all types have been growing in popularity over the past few years. Specifically since 2018, podcast usage overall has grown to 34%. However, when we look at news podcasts, a growing channel on its own, the growth is more gradual. Why might this be? There are two reasons, one of which is....

02/08/2023

In 2022, 3.8 billion people used smartphones, accounting for 48% of the global population. This shift has changed how we consume news, with 85% of US adults getting news on their mobile devices.

News publishers are developing mobile apps to provide a seamless news experience.

Learn more about the benefits of single mobile apps for publishers and audiences in our newest blog post.

https://bit.ly/47ciP9X

News publishers are developing mobile apps to provide a seamless news experience.

26/07/2023

How can a mobile application from a news publisher improve user experience?

The widespread adoption of smartphones has created a significant shift in news consumption habits, with 85% of adults in the United States getting their news on their mobile devices.

To stay competitive and meet the evolving needs of their audiences, news publishers recognize the necessity of developing robust mobile app experiences.

Our latest blog post with International News Media Association - INMA looks at the benefit offered to both publishers and their audiences.

Read more here https://bit.ly/3Ov9Jhj

Research shows by offering a one-stop destination for news consumption with a single mobile app, news publishers can create a reliable and user-friendly experience, enhancing user engagement and loyalty.

21/07/2023

Happy Belgian National Day to all Belgians around the world! 🇧🇪

We are incredibly proud to be a Belgian start-up, and today we celebrate the diversity and culture of Belgium.

13/07/2023

For news publishers, subscriber growth is a vital KPI to monitor, and personalized content recommendations can help boost this.

When planning to increase revenue through digital subscriptions, examining the sales funnel from website visitors to subscribers is a good starting point.

Specifically, this blog zeros in on three levels:

1. From anonymous users to logged-in users.
2. From logged-in users to subscribers.
3. From subscribers to renewed subscribers.

Learn how personalization can become your secret element here https://bit.ly/44EDe5y

For news publishers, subscriber growth is a vital KPI to monitor, and personalised content recommendations can help boost this. When planning to increase revenue through digital subscriptions, examining the sales funnel from website visitors to subscribers is a good starting point.

12/07/2023

Hello India 🇮🇳

We are super excited to add another country to the Froomle family with our newest collaboration: Malayala Manorama

You can now find Froomle recommendations on the homepage AND article page, with the popular Recommended for You & Latest News modules.

The Froomle effect is already working its magic and we cannot wait to share some results in the coming weeks!

06/07/2023

📢 Event Shout out!

Last week our Head of Engineering Vlada attended the Conference, hosted in Amsterdam.

The largest tech event for women in Europe, aims to explore essential technologies and revolutionary concepts in business and the workforce that are changing our future. It was 2 days full of networking, inspiration, tech demos, and career development surrounded by like-minded people.

"It is so inspiring to see the amazing community of women in tech who are on a similar journey to me, who are facing similar obstacles but also similar rewards along the way. Finally finding the role models and realizing that I am also one for others has given me a lot of energy and motivation."

04/07/2023

Our first case study with Henneo on their brand 20minutos.es is now available 🚀

With the main challenges clear, we were focused on improving CTR, along with their recirculation performance and engagement, using our popular Continue Reading Module.

Within only a few weeks the results were clear: Froomle personalization outperformed the Factoria Henneo popularity baseline for CTR, with an average increase of 22%, and up to 60% in some instances.

Curious about the other results? Take a look! https://bit.ly/44cXfAe

29/06/2023

Recommendation systems have become increasingly common across industries and channels. In the past, these systems were limited to tech giants like Facebook, Netflix, and Spotify but now they are more omnipresent and accessible to companies of all sizes.

Froomle's research team has discovered that the choice of algorithm to power the recommender system is only one piece of the puzzle. More importantly, they pinpoint key elements:

⏰ Keeping the model up-to-date

📊 Training it on the right amount of data.

Curious to know why? The blog has all the answers!
https://bit.ly/44pTpDt

Choosing the right algorithm is as important as making sure your model is up to date and it's well trained.

28/06/2023

📣 New Collaboration Alert!

Our collaboration with Ireland has begun!

You can now find Froomle recommendations in the Continue Reading module on the article pages of EVOKE.ie , Ireland's premier website for Irish females.

Stay tuned for the first results of the Froomle effect! 🚀

22/06/2023

📣 Exciting news alert!

Our latest collaboration with NOZ/mh:n MEDIEN is taking personalization to the next level! We're helping them reach their business goals with the 'Recommended For You' Module on the My News section of their mobile application for the brand **z.

Mobile applications are an important part of the publisher's digital strategy and we are looking forward to sharing how the helps them reach their business goals.

20/06/2023

Build or buy? One vendor or many? 🤔

These are two of the questions we get asked in almost every prospect meeting, and we get it! Their big decisions! And unfortunately, there is no one size fits all answer.

This blog examines the pros and cons of each side of the questions, and proposes some considerations for you and your team before moving forward with one or the other.

Take a read at the link: https://bit.ly/3qLR9Il

Before implementing a new strategy or software, such as personalization or recommender systems, publishers should decide whether to build their own solution or purchase one.