13/07/2017
Understanding the Impact of Positive Engagement
Achieving positive engagement is not just about everyone getting along at work. The impact on your business stretches way beyond that. Where you have transformed your workplace to achieve this, you will also find improved productivity, improved client relations and it is easier to retain your key staff.
Let’s focus on improved client relations first. Where you have clients that are happy with your service or product, they are more likely to recommend your business to friends and family. Not only that, they will also use your business to address their future needs, thus providing long term support.
The referrals to friends and family allows for new clients thus establishing the platform for growth. They key here is to also ensure these new clients receive the same levels of service to ensure they become long term clients. Apart from retaining these new clients, you have the next level of referrals in place and the client base continues to grow.
This is what you can achieve with positive engagement. Unfortunately, the opposite is also true when employees are disengaged. This time the word of mouth advertising is not what you want as this leads to the loss of clients. The old saying of ‘a satisfied client will tell one or two people about it, but the unhappy client will tell 100 people’ can have far reaching implications on your business.
As a business owner, it is up to you to ensure you strive for positive engagement. This is done through quality leadership and a continued development process. In today’s workplace, it is a far bigger challenge than what most of us thought possible. Employees have higher expectations from their employer and if these are not met, the ones you want to keep will end up leaving, while those that you most likely should not have employed in the first place, are generally the ones that stay.
Add these challenges to those of managing your business, and you have a perfect recipe for ‘overwhelm’. It gets to a point where you accept that you will continue to have staff issues and it is just a matter of continuing to do damage control where needed. This unfortunately leaves you constantly trying to replace staff, dealing with unhappy clients and at times carrying out costly rework. Should this time not be spent on those tasks you should rather be doing? Assume that you are spending 17% of your time on these issues every day, imagine what you could achieve if you had this time back to focus on growing your business.
Thus far we have only touched on client relations. Now think of improving productivity. We constantly are trying to find ways to improve our profit margins. The problem is that it is not possible to simply increase the price of a product or service. Pricing is pretty much dictated by the market demands. This means you need to find a way to get this product or service to your client, at a better margin, without increasing your price. This brings you to productivity. By improving productivity, you will improve your margin. Although we all know this, we still struggle to bring the two together. Once again, this is where focusing on positive engagement brings you to a point where you can improve productivity and thus, improve your profitability.
If you find yourself struggling with employee engagement, it is time to get the help you deserve to get your business back on track.