08/01/2026
On a recent Friday night, Philadelphia’s Trestle Inn welcomed a crowd for a Prince-themed dance party. Revelers rocking purple eye shadow and “love symbols” slurped down whiskey sours and lit up the dance floor while a go-go dancer gyrated to hits like “Let’s Go Crazy” and “1999.”
Almost everyone was over 50. Many of them were drinking. And it was only 7:30.
“We realized that the younger generations weren’t drinking as much, and these early parties were a way to get older folks in the door,” said Ian Cross, the bar’s owner. “They spend money on cocktails, they drink, they have fun.”
Bar owners have a new favorite customer: the Gen Xer.
As drinking among younger Americans hit historic lows in 2024, those born roughly between 1965 and 1980 largely maintained their drinking habits, according to a 2025 long-term study from the University of Michigan that examined substance use among people between 19 and 65 years old. They want to party, and they want to do it on their own terms.
Watering holes are programming their calendars accordingly, with nostalgia theme nights and parties that end way before midnight.
“I’ve noticed it’s the same people going up to the bar, and it’s always the older folks. The young people come in and go straight to the dance floor,” said Rob Kulathinal, an evolutionary geneticist in his 50s, about his experience going out in Philly. “On the plus side, it’s never been easier to get a drink.”
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