Hello Luci - Florida designer + lifestyle blogger

Hello Luci - Florida designer + lifestyle blogger I help people-centered brands grow & tell their stories through full-service brand design & content

35 reminders for an intentional life. ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀I just turned 35 and have definitely been in a reflective mood these las...
04/24/2023

35 reminders for an intentional life. ✨
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I just turned 35 and have definitely been in a reflective mood these last couple of weeks!
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I’ve been jotting down thoughts that come to me and wanted to share with them you, in case something resonates with you too.
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These lessons learned and reminders based on my own personal experience, but I have a feeling that you might feel some of these too!
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My 30s have been full of personal growth and really getting to know myself. I used to think that I didn’t have opinions, but it turns out I just never actually expressed myself.
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Learning to share how I really feel has probably been one of my biggest areas of growth!
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Which of these resonate with you?
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Do you have any lessons learned or reminders that you want to share too?
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☁️ Please share your wisdom in the comments!
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✨ The Thriving Design Business Summit ✨I’m so thrilled to be a speaker at this year’s Thriving Design Business Summit 20...
01/21/2022

✨ The Thriving Design Business Summit ✨

I’m so thrilled to be a speaker at this year’s Thriving Design Business Summit 2022!

The Thriving Design Business Summit is a free 3-day event featuring 32+ experts who will help you gain clarity on how to build and grow a design business so can you confidently step into the role of a thriving founder.

The summit kicks off on February 8th (EST), and it’s totally free!

I will be sharing all of the things I’ve learned (and wish I would have known first) since becoming a designer & business owner. Real talk!

✨ Learn more and grab your free ticket through the LINK IN MY BIO!

Who’s excited?!








Snippets from a brand direction that my client and I ended up not going with, but I still love so much! ⠀⠀⠀⠀⠀⠀⠀⠀⠀The con...
12/04/2021

Snippets from a brand direction that my client and I ended up not going with, but I still love so much!
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The concept for this one was a light, classic, brunch-style design!

Hello and happy December!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Don’t let the end of the year stress you out! Time is a construct 😂 and you c...
12/01/2021

Hello and happy December!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don’t let the end of the year stress you out! Time is a construct 😂 and you can do things at your own pace.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This also means that you don’t have to wait until next year or the perfect time for a “fresh start”. You can choose to start something new any time you want! Like today! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I wanted to share a few of things I’ve been up to this past month! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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+ I am currently finishing up my last project the year! I had the pleasure of working with and I’m so thrilled for her! I can’t wait to show you everything! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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+ Last month I mapped out my visibility plan with and it was so needed! This was the first time I sat down to intentionally plan out what I want to do each month and how that works with putting myself out there. There are so many ways to get in front of your audience and it’s important to do what feels good! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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+ This month I am focusing on boosting my skills and knowledge (more on that another time!), finishing up creating my first mini-course for designers, and my YouTube channel. A reach goal is to start planning out what website updates I need to make for my 2022 design service updates.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What accomplishments are you celebrating from last month? What are you up to this month? I want to cheer for you! 🖤⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ Updates & Happenings! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀As the 3rd quarter basically zoomed right past me, I figured I’d share some b...
10/20/2021

✨ Updates & Happenings! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As the 3rd quarter basically zoomed right past me, I figured I’d share some business updates! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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+ Squarespace & Website Conference: I’ll be speaking at the Square Summit next Oct 26-28, hosted by the lovely .co! My presentation is on how to design your site with less overwhelm! During my presentation I pack in my entire website design process & I’ll also be sharing a sweet sweet resource with you all! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It’s free to attend and the link is in my bio!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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+ Revamped 2022 Services: I’m currently working on a restructuring of Hello Luci, and the design services next year will look a little different! Instead of separate services, think more brand strategy focused, brand consulting, & holistic design solutions. Join the 2022 waitlist in my bio to be the first to know about the new services & openings! 🖤 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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+ Making it official: Hello Luci is also officially going through the trademark process! 🥳 Thank you so much to for the super easy process of getting started and making it all stress-free. Crossing my fingers all goes well! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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+ Designer Resources: I’m still working hard to make the resource shop for designers a reality! I’ve recorded the first mini-course and have found a platform that I’m excited to try out! Stay tuned for updates as everything starts coming together!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And more updates coming your way later!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Basically, things have been moving a lot in the background. 😂 I’m also learning slow and steady isn’t always a bad thing, especially if things start feeling more aligned to your vision! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I’d love to hear what you’ve been up to! Share a win down in the comments! 🖤⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I was recently reminded that it’s so important to take time for yourself before you reach the point of burning out. It s...
08/25/2021

I was recently reminded that it’s so important to take time for yourself before you reach the point of burning out. It sounds easy, but it’s so also easy to forget when you are in full on work mode!
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It’s so easy to get wrapped up in our business and make it our whole life, because we love it so much! But sometimes we are working so hard and we don’t realize we are at our breaking point until we are it! 🥵
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One of the biggest factors that has helped me the most in my business journey so far is setting healthy boundaries for myself and nailing down my design process.
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It was only a few years ago that I was working to the point of getting sick, and only resting when I was forced to! From that experience, I completely overhauled my mindset, how I run my business, and my design process.
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If you have a set process for every project, you know exactly how long it takes and how much time you’ll need.
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You can then schedule out your projects, be upfront with potential clients about your availability, and start that waitlist for when you’re free!
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Systems & process are the key to creating a sustainable business that doesn’t wear you down.
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I’m so passionate about you creating a business that’s perfect for you, because that’s what it’s all about! 🖤
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What are some steps you proactively take to stop from burning out?

🖤 Announcements & Updates! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Okay, it’s not September yet, but I wanted to share what I’ve been working ...
08/24/2021

🖤 Announcements & Updates! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Okay, it’s not September yet, but I wanted to share what I’ve been working on behind the scenes here this month! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⭐️ YOUTUBE: My biggest personal goal has been to start and maintain a YouTube channel! I am pleased to share that I am still going strong, with videos being released *almost every Thursday! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My channel shares an honest look into running a design business and will also have design & lifestyle content. Smash that subscribe button at Hello Luci! *cue horn sounds*⠀⠀⠀⠀⠀⠀⠀⠀⠀
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👩🏾‍💻 DESIGN CLIENTS: I am currently finishing up a beautiful website and am in the beginning stages of working with an awesome new branding client! I’m so excited for her business vision and I’ll share the details and process, soon!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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With that, I have a 3 spots remaining for Business & Brand Strategy Workshops and 1 spot left for full custom 1:1 design for the rest of 2021! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The Strategy Workshop is the first required step to work together, so we’ll have a solid business and brand roadmap if you want to work together on your design in 2022!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’d like to learn more about working together, you can send me a DM or inquire through the form in my bio! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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☀️ SHOP: I have been focusing on creating products for new designers to help them on their business and design journey! Because I am a perfectionist and always want to make the BEST resources for you, I have probably been over complicating things. 😂⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Needless to say, my mentor has helped me streamline my first idea, and it will be launching soon! The first product is a resource that will help you nail down your own design process, and I share my exact process, too! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you’ve made it to the end— thank you! 😂😊️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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⚡️ TL;DR: Links in bio for YouTube, working together, and the design shop waitlist!

Putting the finishing touches on a website for my client and I’m so excited for her launch! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀This is a ...
08/11/2021

Putting the finishing touches on a website for my client and I’m so excited for her launch! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is a home page direction that we didn’t end up going with, but still lovely nonetheless!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I love creating design solutions that are unique to each business, their vision, and their goals. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Photo credit: filler photos from Pinterest provided by my client

08/05/2021

⭐️ NEW YOUTUBE VIDEO! ⭐️

8 Must Read Books for Creative Entrepreneurs

When I’m looking to grow a business skill or learn from other’s experiences, one of the first resources I grab is a book!

In my newest YouTube video I’m sharing 8 of my must read business books for personal and business growth!

Link in Bio! 🔗

P.S. Are you an e-book, audiobook, or physical book person?

I always try e-books but love marking up business books! It really helps me remember the important parts!

August Check-In!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀To be honest, this year has been completely different than I originally expected it to...
08/04/2021

August Check-In!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To be honest, this year has been completely different than I originally expected it to be, but I really think it was needed! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Last week I re-reminded myself that I am the only person setting my (sometimes unrealistic) timeline, and it’s okay if things shift. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So also to you, remember to be kind to yourself, work hard, but also rest, and just do your best. 😊️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My August Goals—⠀⠀⠀⠀⠀⠀⠀⠀⠀
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+ post 1 YouTube video a week ⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ open up my shop for designers ⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ walk 10k steps a day⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ launch a client’s website (soon!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ focus on my new branding client starting soon⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ read 1-2 books⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🖤 What are you working on this month? I’d love to cheer you on!

Some of my major flops as a new freelance designer—⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Today I wanted to take a walk down memory lane, to ...
07/22/2021

Some of my major flops as a new freelance designer—⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Today I wanted to take a walk down memory lane, to share some of my misses & learning opportunities as a new designer. 🥲⠀⠀⠀⠀⠀⠀⠀⠀⠀
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😬 Miss: Accepting a $90 “poster & program” Upwork gig that ended up being a poster (with multiple revisions) and a WHOLE freaking book (with its own revisions). I did it all anyway, and was crying the whole time behind the scenes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💡 Takeaway: Ask questions and understand the scope first, before saying yes.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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😬 Miss: Not setting a proper timeline and having a project last on and off for almost 2 years!! I always felt anxious wondering if they’d email, feeling like I’d need to drop everything to answer.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💡 Takeaway: Set clear project timelines and expectations. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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😬 Miss: Not following my tried & true strategy-based design process and having a client totally bash a design I delivered… just because I was afraid to lose the job and not follow through with my usual process.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💡 Takeaway: Your process is your process for a reason! Stick to it!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All this is to say is that I’ve totally had my fair share of rough projects! And one thing that transformed my business was nailing down (and sticking to) my processes.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The first product in my new resource shop will help you nail down your process and your timelines- from deciding if a client is the right fit, all the way through off-boarding. So then, you’ll never have to work on a project for 2 years like me. 💀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Be the first to know when The Designer’s Lounge opens & sign up for the waitlist! Link in bio! 🔗

Over the past months, I have been digging into where I want to take Hello Luci. Thinking beyond 1:1 client work (which I...
07/20/2021

Over the past months, I have been digging into where I want to take Hello Luci. Thinking beyond 1:1 client work (which I love!) and grammin', how can I extend my reach, and help more people? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For me, that is through helping designers who are where I have been. 👩🏾‍💻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What I have come to discover from conversations with newer designers these past couple of months, is that many of you have very similar feelings to what I had when I was starting out on my own.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You want help, guidance, and transparency from people who have been in your shoes. You want to feel confident. You don’t want to negotiate your prices. You want to know what you’re doing. You want someone to have someone in your corner to ask those pressing questions. 🖤⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I remember when I was starting out in my design career, and it felt like I was walking the path alone, trying to figure it out as I went along.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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*Remind me to tell you about that $90 Upwork project where I had 12+ revisions and made extra negative $$$. 🥲⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Aspiring designers, I hear you! And you are not alone! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I have been slowly working behind the scenes to create something for designers who want to find their path, master their craft, and want to feel confident with the decisions they are making for their business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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From your survey answers, directly from YOU, I am working on creating products that will help with your biggest challenges!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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With that, I have something coming for you very soon! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Be the first to know when The Designer’s Lounge opens. 💡⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Link in bio! 🔗

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