Thinkbetter Marketing LLC

04/11/2022

Targeted content without buyer personas strategy no. 4: journal your life/business like in the good ole' days of blogging.

CONTENT MARKETING The Ultimate Guide to Targeted Content Without Buyer Personas Lucas Ledbetter, Copywriter & Content Strategist 21 February 2022 The Importance of Targeted Content One of the first things you learn in marketing is the importance of highly targeted content. Knowing who you are writin...

04/04/2022

Targeted content without buyer personas strategy no. 3: organize content by TOF, M*F, BOF.

CONTENT MARKETING The Ultimate Guide to Targeted Content Without Buyer Personas Lucas Ledbetter, Copywriter & Content Strategist 21 February 2022 The Importance of Targeted Content One of the first things you learn in marketing is the importance of highly targeted content. Knowing who you are writin...

03/28/2022

Targeted content without buyer personas strategy no. 2: organize content by beginner, intermediate, advanced. 🏋️

CONTENT MARKETING The Ultimate Guide to Targeted Content Without Buyer Personas Lucas Ledbetter, Copywriter & Content Strategist 21 February 2022 The Importance of Targeted Content One of the first things you learn in marketing is the importance of highly targeted content. Knowing who you are writin...

03/21/2022

Targeted content without buyer personas strategy no. 1: organize content by categories and tags. 🏷️

CONTENT MARKETING The Ultimate Guide to Targeted Content Without Buyer Personas Lucas Ledbetter, Copywriter & Content Strategist 21 February 2022 The Importance of Targeted Content One of the first things you learn in marketing is the importance of highly targeted content. Knowing who you are writin...

03/14/2022

Fire, ready, aim! 🎯 No, those aren't out of order. Small biz is better off adjusting as they market rather than over-preparing.

CONTENT MARKETING The Ultimate Guide to Targeted Content Without Buyer Personas Lucas Ledbetter, Copywriter & Content Strategist 21 February 2022 The Importance of Targeted Content One of the first things you learn in marketing is the importance of highly targeted content. Knowing who you are writin...

03/07/2022

Sometimes creating content that calls to you beats over-strategizing. https://buff.ly/3LM5B9g

CONTENT MARKETING The Ultimate Guide to Targeted Content Without Buyer Personas Lucas Ledbetter, Copywriter & Content Strategist 21 February 2022 The Importance of Targeted Content One of the first things you learn in marketing is the importance of highly targeted content. Knowing who you are writin...

02/28/2022

False assumptions lead small businesses to waste marketing hours fleshing out buyer personas that don't get used.

CONTENT MARKETING The Ultimate Guide to Targeted Content Without Buyer Personas Lucas Ledbetter, Copywriter & Content Strategist 21 February 2022 The Importance of Targeted Content One of the first things you learn in marketing is the importance of highly targeted content. Knowing who you are writin...

02/22/2022

Learn why small organizations don't need thorough buyer personas to launch targeted marketing campaigns.

CONTENT MARKETING The Ultimate Guide to Targeted Content Without Buyer Personas Lucas Ledbetter, Copywriter & Content Strategist 21 February 2022 The Importance of Targeted Content One of the first things you learn in marketing is the importance of highly targeted content. Knowing who you are writin...

01/29/2021

This a helpful list of mindsets to adopt to succeed at writing, marketing, translation, or any business. The unspoken essence of the article is to embrace failure in an iterative feedback process. A lot of stress and paralysis can be overcome by simply expecting that it may take some trials and reflection to develop and refine a product. Every failure provides valuable information and experience that can lead to brilliant success.

You may not think Thomas Edison could provide much insight on blogging. But many of his ideas about inventing are just as valid. Here's why.

12/04/2018

Great intro to email prospecting: https://buff.ly/2BO2POW. However, two comments: 1) A CRM is a far more essential tool for email prospecting than a mailer, and 2) "warm email prospecting" generally trumps cold emails. Trading quality of emails for quantity is a slippery slope.

06/27/2018

As a copywriter, I put a lot of work in to making sure I know who I'm writing to. This ensures the message is highly targeted, persuasive, and results in conversions. Here's the process I go through with customers to develop buyer personas.

http://thinkbettermarketing.com/develop-buyer-personas-for-more-effective-marketing/

01/31/2018

Want the leanest, most impactful content marketing possible? Start with the foundation and develop your buyer personas. In my latest blog post, I show you how and provide a couple of handy templates to outline your buyer personas and content marketing schedule.

Develop buyer personas. The effectiveness of your marketing campaign is founded on a firm grasp of exactly who your buyer is.