07/17/2026
Flat Screen Clean
This was back in 2008 when we first started.
Mission Statement:
Our mission is to bring customers a safe and simple all-in-one flat and touch screen cleaning product at a low cost. With new technology emerging every day, Flat Screen Clean™ offers an environmentally friendly, non-toxic, anti-static, and streak free product to satisfy customer’s needs to keep their flat and touch screen devices clean. We made our product as simple as 1-2-3 and provide the customer with the tools needed to ensure satisfaction.
Vision Statement:
At Rugani & Rugani LLC, our vision is to be seen by our customers as the leading-edge flat and touch screen cleaning product. Our vision is supported by four principles that provide the foundation for our product: Environmentally Friendly, Non-Toxic, Consumer Health and Children's Environmental Health. Children are more vulnerable in regards to the environment; with this in mind, our product is focused on both the child's environmental health and the environment itself.
Time for an update, 2026
Some things deserve a second look... even after eighteen years.
When we first wrote the Mission and Vision Statement for Rugani & Rugani LLC, makers of Flat Screen Clean™, it was 2008. We had an idea, a dream, and a belief that there had to be a better, safer way to clean today's technology.
Eighteen years later, we've learned a lot.
We've listened to customers, refined our purpose, and grown through every success, challenge, and lesson along the way.
Today, we're proud to share our updated Mission and Vision Statement. While our purpose has evolved, one thing has never changed:
Our commitment to creating products people can trust.
Our Mission
Our mission is to provide families and businesses with a safe, effective, and environmentally responsible way to care for the screens they use every day. Flat Screen Clean™ was born from a real-world problem and developed through years of customer feedback, delivering a non-toxic, streak-free, anti-static solution that people can trust.
We believe cleaning should never require compromising performance for safety.
Real Time. Real Dirt. Real Results.
Our Vision
Our vision is to become the most trusted name in flat and touch screen care by proving that products can be both exceptionally effective and environmentally responsible.
We are committed to protecting the devices people rely on every day while promoting healthier homes, safer workplaces, and a cleaner future for generations to come.
Our vision is built upon five guiding principles:
• Performance Without Compromise
• Safety First
• Environmental Responsibility
• Innovation Through Experience
• Trust Through Transparency
At Rugani & Rugani LLC, we believe the best proof isn't found in advertising—it's found in the results our customers experience every day.
It's not clean. It's Flat Screen Clean™.