New Ulm, Minnesota... Having fun since 1854.

06/04/2026

Cute? We prefer *charmingly German* 😉

We're excited to be featured as one of the 13 Cutest Small Towns in Minnesota for 2026!

From historic architecture and deep German heritage to festivals, local shops, river valley views, and unforgettable experiences, New Ulm continues to earn recognition as one of Minnesota's most distinctive small towns.

We'll happily take "cute," too. ❤️

Read the article: https://bit.ly/4fSRLmY

06/03/2026

Thinking about a trip to New Ulm?✨

Before you come, grab a copy of our official Visitor Guide. Inside you'll find local attractions, events, dining, shopping, lodging, trip ideas, and plenty of inspiration for your next getaway.

📖 Prefer digital? Read it online anytime. https://bit.ly/4uPj0mY
📬 Want to flip through the pages? We'll mail you a free copy. https://bit.ly/49y2Moa

Your New Ulm adventure starts here!

05/31/2026

What?! Couldn't be us 🤭

This festival brings authentic traditions and serious fun every year.

05/28/2026

Step inside the beautifully preserved 1894 home where’s creative journey began 🎨

The features original artwork, hand-stenciled walls created by her father Anton Gág, and rare family pieces that helped inspire a legacy of storytelling and art.

And now, it’s officially open for the season 👀



Learn more at https://www.newulm.com/things-to-do/attractions/wanda-gag-house/.

05/27/2026

A place of quiet reflection, the Vietnam Veterans Memorial in German Park honors our local heroes.

More information about this memorial: https://www.newulm.com/things-to-do/attractions/brown-county-vietnam-memorial/

05/26/2026

We're so excited to have Mollie B back 🥳

Big News! 🎶
We have an exciting update to the Sunday July 19th Church Service at Bavarian Blast!
Mollie B , Dan Witucki, and Jim Strehlke will be performing as part of this special Sunday morning tradition.
Join us for a meaningful service filled with music, community, and Bavarian Blast spirit!

05/26/2026

🎄✨ Just 6 Months Until Weihnachts Markt: New Ulm Holiday Market ✨🎄

In just six months, German Park will transform into a festive holiday marketplace filled with shopping, music, food, family fun, and one unforgettable New Ulm tradition.

Join us for the 2nd Annual Weihnachts Markt on the same day as the 38th Annual Parade of Lights, featuring:
🎁 Outdoor holiday vendor market
🔥 Fire pits & s’mores
🎶 Live entertainment throughout the day
📸 Holiday photo opportunities
🎄 Our iconic upside-down Christmas tree!
⭐ AND MORE!

Spend the day exploring downtown New Ulm, supporting local businesses, and celebrating the holiday season in true German style.

📅 Friday, November 27, 2026
📍 German Park

More event details, vendor information, and updates coming!


📸 Kyle Krenz

05/25/2026

Today, we remember and honor the men and women who gave their lives in service to our country. ❤️ 💙

As we gather with family and friends this Memorial Day, we pause in gratitude for the sacrifices that made those moments possible.

Wishing everyone a safe, meaningful, and reflective Memorial Day from New Ulm.

05/24/2026

One tree helped shape an entire town 🌳

New Ulm’s Heritage Tree honors the venerable oak tree surveyors used as a reference point when plotting out New Ulm in 1854.

Each symbol on the sculpture represents a different aspect of life and history in New Ulm — making it a small but meaningful stop while exploring downtown.

📍 101 S Minnesota St

05/23/2026

🍻🏆 BIG news for New Ulm! 🏆🍻

We’re incredibly excited to see New Ulm Oktoberfest named as the host sponsor for the NEW Minnesota State Steinholding Championship Finals happening October 3, 2026! 💪🇩🇪

Huge shoutout to the U.S. Steinholding Association and everyone involved in bringing this championship to town. October 3rd during Oktoberfest is going to be an absolute blast.

Start training those arms now, Minnesota. 💪🍺



Explore Minnesota

🍻🏆 To round out our first week of State Tournaments announcements we're VERY excited to share that we will be launching a NEW State Championship in Minnesota for the 2026 Steinholding Season!

We're partnering with the awesome team at Oktoberfest - New Ulm as this year's tournament sponsor and the host of the State Championship Finals on October 3rd, 2026! New Ulm Oktoberfest has won a ton of awards for being one of the best festivals in the US, so we know that the state finalists are going to have an amazing time!

Registration to become an official qualifying venue for the tournament is now open! This is an EARLY state finals on 10/03, so if you know of any great venues who would like to host a qualifier, help us out and pass the State Tournament info along to them! And keep an eye on our Minnesota State Tournament page throughout the summer and fall to stay up to date with all of the qualifying competition locations:

https://www.ussteinholding.com/info/u-s-steinholding-association-state-championships/more/minnesota-steinholding-state-championship


New Ulm, Minnesota... Having fun since 1854.