Est. 2014, BS was the brainchild of Blake Williams & Justin Atteberry. After having ran numerous miles in the mountains and deserts of Southern NM, the founders wanted more in their runs. So, in September of 2014 they set out to run the Organ Needle with 32oz cans of Miller Highlife "The Champagne of Beers". At the top of the Organs they toasted their new found tradition and then proceeded to stum
ble down the mountain partially buzzed. From that point on, the founders have taken a 16oz can of beer with them on every run they go on. Stopping midpoint to enjoy the serenity of nature and the fineness of a tall boy. Having loved the idea so much, they decided to share this marvelous idea with the rest of the world. So came "Beer Soaked". BS isn't about just drinking beer or just running. BS wants you to earn your beer. We make it a tradition to drink our beers either halfway through our runs or at the highest point during our runs. "Why?" you might ask. Well, you'll just have to find out yourself.
