HSMAI Boston Chapter

10/22/2026

Welcome to HSMAI Boston, Mason Sanford!

We’re excited to welcome Mason to the HSMAI Boston community!

As an emerging hospitality marketing professional, Mason brings a fresh perspective and enthusiasm for digital content, social strategy, and brand development. Mason recently joined Lyons Group as a Summer 2026 Marketing Intern, supporting marketing initiatives across a portfolio of Boston-area hospitality and entertainment venues. We look forward to helping Mason connect with industry leaders, expand his professional network, and grow his career in hospitality!

Please join us in welcoming Mason to HSMAI Boston!

10/21/2026

🚨 Your workaround might be your biggest warning sign.

The spreadsheet.
The manual report.
The “one extra step.”
The process everyone just knows to follow.

Workarounds can solve today’s problem—but they can also hide tomorrow’s operational headache.

The better question isn’t “How do we fix this?” It’s “Why does this need fixing in the first place?” Sometimes the biggest opportunity isn’t adding another tool.

It’s fixing the process underneath it. Great read from LODGING Magazine for today's HSMAI insight

👇Read the full article https://lodgingmagazine.com/the-workarounds-masking-your-hotels-biggest-operational-problems/?utm_source=chatgpt.com

Hotels can uncover hidden operational inefficiencies by identifying employee workarounds, addressing root causes, and improving workflows.

10/17/2026

HSMAI INSIGHTS - Hospitality Net

High Season Hotel Strategy: How to Protect Profitability as Demand Peaks

Exely outlines pre-peak revenue checks covering channel strategy, price parity, direct booking conversion, upselling, and loyalty to protect hotel margins during high-demand periods.

➡️ https://www.hospitalitynet.org/opinion/4134688/high-season-hotel-strategy-how-to-protect-profitability-as-demand-peaks

Exely outlines pre-peak revenue checks covering channel strategy, price parity, direct booking conversion, upselling, and loyalty to protect hotel margins during high-demand periods.

10/16/2026

HSMAI INSIGHTS - Hotel Speak

The Revenue Case for Better Hotel Sleep

A guest can enjoy dinner, praise the staff and still decide never to return after a night interrupted by corridor noise or a rattling air conditioner. For a hotel, that

Read more here: https://www.hotelspeak.com/2026/10/the-revenue-case-for-better-hotel-sleep/

A guest can enjoy dinner, praise the staff and still decide never to return after a night interrupted by corridor noise or a rattling air conditioner. For a hotel, that decision can affect future room demand even when the guest never requests a refund or writes a bad review.

10/15/2026

HSMAI Americas 🌎

Include HSMAI in Your 2027 Budget!

As you plan for 2027, include professional development, industry connections, and commercial growth in your budget. Explore HSMAI's certifications, events, memberships, networking opportunities, and educational resources designed to help hospitality professionals and organizations thrive.

https://americas.hsmai.org/about/plan-your-2027-budget-with-hsmai/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter

As budget planning gets underway, make sure professional development, industry connections, and commercial growth are part of your strategy. HSMAI offers ye ...

10/14/2026

The Best Investment You Make This Year Could Be in Yourself

The hospitality industry continues to evolve, and so do the skills required to succeed.
Whether your focus is sales, marketing, distribution, revenue optimization, or commercial strategy, an HSMAI certification helps demonstrate your expertise, strengthen your credibility, and prepare you for the next step in your career.

Choose the certification that's right for you and join thousands of hospitality professionals who have invested in their professional growth through Hospitality Sales & Marketing Association International (HSMAI).

Here➡️ https://americas.hsmai.org/certification/

Nearly 30 years ago, HSMAI introduced certification for hotel sales professionals. Today, we offer training and credentialing in several disciplines, includ ...

10/13/2026

📈 High demand doesn’t always mean higher profits.

As peak season approaches, hotel revenue strategy needs to go beyond filling rooms. Channel costs, rate parity, direct booking conversion, and upselling all play a role in protecting profitability when demand is strongest.

The goal isn’t just to sell more rooms — it’s to maximize the value of every booking.

For today's Hospitality Sales & Marketing Association International (HSMAI) insight, the question to ponder is: What are you doing now to prepare for your next demand peak?

🔗 Read the full article: https://www.hospitalitynet.org/opinion/4134688/high-season-hotel-strategy-how-to-protect-profitability-as-demand-peaks

This link will take you to a page that’s not on LinkedIn

10/07/2026

From LODGING Magazine!

When margins tighten in hospitality, the playbook is familiar: cut labor, defer capital, trim sales and marketing, and ask the remaining team to do more with less. Some of those cuts remove genuine waste, and the hotel is better for them.

Read the article!
https://lodgingmagazine.com/you-cant-save-your-way-to-the-bottom-line-cost-cutting-alone-wont-protect-hotel-asset-value/

For hotels, cost-cutting should distinguish waste from investments in labor, guest experience, and capital that protect value.

10/06/2026

HSMAI Americas

What defines a healthy hotel distribution strategy? Members of HSMAI's Rising Revenue Optimization Leader Council explored the role of OTAs, the true cost of acquisition, and how AI is reshaping the way travelers discover and book hotels.

Read here: https://americas.hsmai.org/insight/the-future-of-hotel-distribution-may-start-before-the-booking/

Megan Fratangeli, Revenue Manager, Omni William Penn Hotel, Rising Leader Council Member William Lee, Senior Market Manager, Priceline Agoda Global Partner ...

10/05/2026

HSMAI AMERICAS

As commercial strategy continues to unite sales, marketing, revenue management, and technology, today's sales professionals need more than traditional selling skills. Industry leaders discuss the growing importance of business acumen, continuous coaching, AI readiness, and career development in preparing the next generation of hospitality sales leaders.

Read more here ➡️ https://americas.hsmai.org/insight/do-we-have-a-sales-training-problem-or-a-commercial-capability-gap/

Benjamin Premack, Regional Director, Sales & Marketing- US & Mexico, Omni Hotels & Resorts, HSMAI Sales Advisory Board Member At a discussion o ...