Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

When you start doing something all of the sudden it becomes easier to continue. It's the law of momentum.
09/04/2026

When you start doing something all of the sudden it becomes easier to continue. It's the law of momentum.

Watch video above or read below. Matthew Burns: Okay. So, Leah Bumphrey, you're now becoming a regular. Thank you. This is going to be so much fun. You said something, and I don't know that you meant it the way you said it, but I took it in a different direction, and now I

Why the owner's clock and the customer's clock are never synchronized.
09/04/2026

Why the owner's clock and the customer's clock are never synchronized.

Watch above or read below. You're sick of your ads. Your audience hasn't seen them yet. That is the entire problem, and it's costing businesses millions in prematurely abandoned campaigns, reset brand signals, and marketing energy aimed at the wrong target entirely. In this episode of Advertising in...

Questions can be unbelievably powerful. But there are 2 types, and you want to pick the right one.
09/01/2026

Questions can be unbelievably powerful. But there are 2 types, and you want to pick the right one.

Watch above or read below. Stephen Semple: If I was to say to you, something's coming. I just can't tell you what. Stephen Semple: Okay. With some people that we know, they would never leave you alone at that to be like, well, what is it? Well, what is it? Well, what is it? Well, what

Your ad report claims last month was amazing, but your bank account hasn't heard the news. Familiar?
09/01/2026

Your ad report claims last month was amazing, but your bank account hasn't heard the news. Familiar?

Your ad report says last month was the best month you've had all year. Your bank account has not heard the news. Both numbers are honest. They're scoring different games. Google built the scoreboard you're reading. Clicks, impressions, click-through rate, cost per lead. Real numbers, every one. Also...

Some tech companies make a lot of noise about what they are doing. But YouTube is quietly gaining ground.
08/31/2026

Some tech companies make a lot of noise about what they are doing. But YouTube is quietly gaining ground.

Stomp through the woods, and every animal knows you're coming; stay downwind, walk quietly, and you'll see the animals in the woods. Some tech companies make a lot of noise about what they are doing and what’s coming next. Others just do stuff to make their product

"We want our ads to appeal to everyone." It sounds safe, but it's actually one of the most dangerous things you can do. ...
08/31/2026

"We want our ads to appeal to everyone." It sounds safe, but it's actually one of the most dangerous things you can do.

Dear Reader, There’s a lie most brands tell themselves. If we just soften the message, more people will listen. So they remove the edge. They dilute the point. They chase approval instead of conviction. And then they wonder why no one remembers them. In this episode, Roy reminds us that advertisin...

Ferdinand wanted to make cars for the people, but the Porsche brand that we know is an empire of performance.
08/26/2026

Ferdinand wanted to make cars for the people, but the Porsche brand that we know is an empire of performance.

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The target you entered is becoming more important, and your costs might start going up.
08/25/2026

The target you entered is becoming more important, and your costs might start going up.

Google Ads has announced a bidding change taking effect August 17, 2026, and if you use Target CPA (Cost per Acquisition) or Target ROAS (Return on Ad Spend) campaigns that are limited by budget rather than bid, you need to pay attention. Google describes the change as a way

Can you see reality and changes in your business early enough to do something about it?
08/25/2026

Can you see reality and changes in your business early enough to do something about it?

  Watch above or read below. In this episode, we discuss: Lagging vs. Leading Indicators: Understanding why your closing percentages and last month’s sales won’t save you from a future slump. The Adrenaline Trap: Why

In life and in marketing, keeping stuff easy on one level seems...Smart. But is it really?
08/24/2026

In life and in marketing, keeping stuff easy on one level seems...Smart. But is it really?

Turns out, it might not be the smartest thing. I mean, if you're in a wheelchair, it’s a given. And, of course, if you're at the point you need a walker, well…. No judgement from me if that is your reality. And if someone else is giving you a hard time, well, let me

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