10/03/2025
When Stacy Lowery and I started Roger in 2008, we didn’t have a 5-year plan. To be honest, I think we were both surprised when the company lasted more than a year. But it did. And then it just kept going. Before we knew it, over 15 years had passed. And during that time, priceless friendships grew.
But now we’re saying goodbye to our friend Roger. We no longer have sufficient time or energy to dedicate to the brand, and phoning it in feels like a disservice to both the team and to ourselves. So, it’s with heavy hearts that we willingly pull the plug rather than watch our friend wither and fade away. Thank you to everyone who has ever supported us in any way, and big love to all of the team riders, past and present, who helped make this company feel like a community. It’s been a heck of a ride, and we’re blessed to have so many amazing memories to look back upon. We appreciate you tuning in and hanging out with our friend Roger. See you at the skate spot. —Michael Sieben
(And, yes, we did get haunted by puppets for a few years, but we don’t talk about that. Too spooky.)
