05/09/2026
Prompt Engineering is Dead. Long Live Context Engineering: The 2027 Shift You Cannot Afford to Ignore
A snapshot of my recent book Remember when you thought prompt engineering was just about asking ChatGPT nicely? Yeah, I did too. I spent months crafting the "perfect" prompts, tweaking every word, adding more context, changing roles, asking the AI to think step by step. And still, the output missed the mark. Every. Single. Time. The Hidden Cost of Better Prompts A beautifully written prompt can produce crisp, confident, and completely wrong answers. This is what industry experts now call crisp slop: text that reads well, sounds authoritative, and would not survive five minutes of scrutiny from someone who actually does the job....
A snapshot of my recent book Remember when you thought prompt engineering was just about asking ChatGPT nicely? Yeah, I did too. I spent months crafting the “perfect” prompts, tweaking …
