ecova

ecova ecova is a women-led, ecopreneurial venture promoting a sustainable lifestyle in Pakistan.

Our vision is to create environmental awareness, work with local communities, and offer eco-friendly alternatives to inspire green shopping practices.

✨️We're back – and so is your skin's new favorite ritual! ✨️Reintroducing our authentic Egyptian bath loofah, crafted to...
05/08/2025

✨️We're back – and so is your skin's new favorite ritual! ✨️

Reintroducing our authentic Egyptian bath loofah, crafted to elevate your self care routine with nature's touch.

Deep exfoliation, rejuvenated flow, and a moment of mindful indulgence — all in one.

Ready to embrace slow beauty?

Shop our 100% cotton produce bags to meet all your food storage and grocery needs 🤩Locally crafted in Pakistan 🇵🇰
13/08/2023

Shop our 100% cotton produce bags to meet all your food storage and grocery needs 🤩

Locally crafted in Pakistan 🇵🇰

If you have ever taken a psychology class, you may have heard of Maslow’s Hierarchy of Needs, which looks at the structu...
27/07/2023

If you have ever taken a psychology class, you may have heard of Maslow’s Hierarchy of Needs, which looks at the structure of needs that influence our choices and behaviors. But have you ever heard of "The Buyerarchy of Needs"?

The Buyerarchy of Needs, coined by Sarah Lazarovic, is a powerful reminder of our journey towards sustainable living. At the top, it encourages us to "use what we have" and "borrow" before resorting to new purchases. It emphasizes the importance of conscious consumption and reducing our environmental impact.

Here's the truth: We've not always been perfect at doing this ourselves. But you know what? It’s okay. Conscious living is a continuous learning process, and we're all in this together. Each small step counts, and even if we stumble along the way (which is pretty inevitable for us all), what matters is that we hold onto our intention, let go of perfectionism and simply embrace our progress (however incremental or small that may be), instead. We say this as a reminder not only to ourselves, but for you too! Be kind to yourself on this journey 🤍

If you have ever taken a psychology class, you may have heard of Maslow’s Hierarchy of Needs, which looks at the structu...
27/07/2023

If you have ever taken a psychology class, you may have heard of Maslow’s Hierarchy of Needs, which looks at the structure of needs that influence our choices and behaviors. But have you ever heard of "The Buyerarchy of Needs"?

This Buyerarchy of Needs pyramid is a powerful reminder of our journey towards sustainable living. At the top, it encourages us to "use what we have" and "borrow" before resorting to new purchases. It emphasizes the importance of conscious consumption and reducing our environmental impact.

Here's the truth: We've not been so perfect at doing this ourselves….but you know what? It’s okay. Conscious living is a continuous learning process, and we're all in this together. Each small step counts, and even if we stumble along the way, what matters is that we let go of perfectionism and simply embrace progress (however small that may be), instead. We say this not only for ourselves, but for you too! 🤍

Don’t forget to take a break and just…..breathe 🕊️
27/07/2023

Don’t forget to take a break and just…..breathe 🕊️

Indulge in some ancient pampering with our bath essential best sellers: our Egyptian Bath loofah and Coconut & Beeswax s...
26/07/2023

Indulge in some ancient pampering with our bath essential best sellers: our Egyptian Bath loofah and Coconut & Beeswax soap bar!

05/06/2022

Do you know the significance of 5 June?

5 June is celebrated as ‘The World Environment Day’, following the historic United Nations Conference on the Human Environment in 1972 . This was the first time that issues of environment were put on the global agenda and paved the way for multilateral collaboration on environment.

This year marks 50 years to that conference and highlights how far (or not) we have come to solve our planetary crisis. It is a moment of reflection and a push to stronger action on climate change!

While it’s important to make sustainable choices everyday, as individuals, it’s crucial to consistently raise our voices and demand climate action. Here’s to putting the climate agenda to the forefront of all our conversations 🍀 🌍

Solving the planetary crisis calls for collaborations by all actors. See this short practical guide prepared by UNEP to highlight the role of different actors going forward.
https://www.worldenvironmentday.global/get-involved/practical-guide

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