Moรซt Hennessy Assemblage - Moรซt Hennessy's first ever advocacy programme. A Moรซt Hennessy Europe initiative to bring together a group of 40 Bartenders from across Europe; from different backgrounds, with different styles, and unknown to each other, to join together in the heart of Champagne with the full Moรซt Hennessy portfolio behind them. The Line Up:
Champagnes: Moรซt & Chandon, Veuve Clicquot
V
odka: Belvedere
Cognac: Hennessy
Whiskies: Glenmorangie, Ardbeg
Creativity, Collaboration and Community:
Our aim is to enrich the lives of these established and emerging bartenders by cultivating creativity, collaboration and a deeper understanding of the Moรซt Hennessy collection in this community. We provide our Bartenders with a bigger forum and a wider reach, to express their story, their skills and their personality, and together, build a strong Bartender network across all of Europe. The Summit:
With a unique asset of Champagne brands in our portfolio, where better to live the experience of Moรซt Hennessy Assemblage than Champagne itself! Each year we gather 40 Bartenders for an immersive 3 day Summit to fully comprehend the purpose of Moรซt Hennessy Assemblage, and acquaint themselves with not just one brand, but the full Moรซt Hennessy portfolio. Once in a lifetime experiences are encountered, like hot air ballooning over the vines, and harvesting Dom Perignon grapes at Hautvillers. Deep dive workshops into each product take place with our skilled Brand Ambassadors. The group discuss Champagne cocktails, their history, and how we envisage their future in the industry. Our Bartenders then finally have the chance to put all their learning to the test in a creative workshop, to create the cocktail that they will then showcase at their allotted European Bar Show. The Shows:
With such a strong European influence from our Bartenders, we thought it best to take advantage of some of the Worldโs best Bar Shows right here in our own region, and created Moรซt Hennessy Assemblage stands at the biggest and best 8 European Bar Shows each year. The group of 40 Bartenders are split into 8 groups of 5, with each group of 5 Bartenders travelling to a different Bar Show, putting them outside their comfort zone in a new country, that some have never been to before! At every show, we provide each Bartender a platform to communicate more about themselves and their creations, to trade and consumers alike, while also experiencing new cultures and growing their network in the industry.
