27/10/2026
Defender Burghley Horse Trials 2026 in numbers...
With an estimated 170,000+ visitors through the gates, Burghley gave our clients a huge audience to share their brands with. We delivered:
• Fascia boards for over 80 trade stands
• 150 sponsor boards across the arenas and cross-country course
• Over 1,500 individual branding pieces, keeping brands visible all week across every area on site
Beyond the branding, our team also created:
• Seven full trade stands, including the Joules Official Collection, giving each brand its own space to meet visitors
• Four brand activations for Mars Equestrian across site, including the very popular dog-friendly members area
• Five show jumps, including a bespoke design and manufacture for the 2026 Official Charity, World Horse Welfare
• The full fit-out of the Organiser’s Office, Insights stage and Burghley Lifestyle areas
• Design and fit-out of the Members, Committee and Avebury Restaurants, creating welcoming spaces for guests
200+ working days, eight articulated lorries and one very dedicated Team HF made sure everything ran smoothly for everyone.
Thank you to all our clients and partners, and to everyone at Burghley, for such a memorable week. See you in 2027!