03/06/2026
🚨 Hospitality is under pressure – and now the industry is uniting behind one clear message.
Chef Tom Kerridge is backing a new nationwide campaign calling for VAT on hospitality to be reduced from 20% to 10%, arguing it could provide vital breathing space for restaurants, pubs, hotels and cafés across the UK.
Speaking to The Staff Canteen, Tom said the campaign is about giving businesses the opportunity to survive, invest and grow, with hospitality venues currently closing at a rate of three per day.
The petition has set an ambitious target of one million signatures, with operators, suppliers, producers and customers all being encouraged to get behind the movement.
"Everybody be a part of it. The stakeholders are the whole of hospitality." – Tom Kerridge
Do you think a VAT cut would make a difference to the industry? 👇
Read the full story here: https://bit.ly/4x5r6JV and sign the petition via the link in the comments.
