19/05/2026
What do the cyclist boom of the 1920s and a refreshing lager have in common? π²
In 1922, near Munich, innkeeper Frank Kugler was faced with 13,00 thirsty cyclists and began to run out of beer. It made a 50/50 blend of lager and lemonade, and the Radlermass (cyclist litre) was born.
Summer in a bottle π
Pillars Radler is the ultimate thirst-quenching beer, inspired by the Radlermass of 100 years ago. Our medium-bodied Radler brings together the unmistakable refined quality of a Pillars lager with the tart sweetness of citrus. Low ABV but high reward: this is a beer youβll reach for again and again.
π 2.5%
π Radler
π Vegan
π Gluten free
Where radler meets fruit lager. Layers of citrus fruit, infused from orange peel and lemon juice, with a smooth malt backbone. Light, zesty and refreshingly drinkable.
Be warned- one Pillars Radler is never enough! Get yours now β‘οΈ
https://eu1.hubs.ly/H0vssKZ0