Dao Community

05/09/2022

On September 1, the fifth World Artificial Intelligence Conference officially kicked off its tech events in Shanghai.

Lasting until September 3, this year’s conference places a heavy focus on trendy tech topics. In fact, the WAIC opened a metaverse space just for the event.

Participants can customise their avatars based on skin colour, hairstyle and glasses and wander the halls of the immersive experience.

Find out more in the latest news article (link in the bio👆)

Give us a follow for more updates on China!

29/04/2022

👏🏻 You are invited to BYOB - Marketing to Chinese Gen Z event in London on 16th June!🕢

🏆 This in-person event is jointly hosted by Qumin, the top 5 award-winning creative agency, and ChatLabs, the leading China digital experience provider.

🧑‍🤝‍🧑 China’s Gen Z has witnessed the country’s rise in the global economy. They are the most important growth driver for both domestic and international brands as they will shape the future of China’s retail industry.

👀 For brands looking to strengthen their foothold in China, it is crucial to understand Gen Z’s unique characteristics and create personalised digital experiences that foster brand loyalty and remain relevant to them.

🔗 Check out the link in the bio to register and find out more about the event! 👆

30/11/2021

🔥 5 Best WeChat Campaigns in China’s Singles Day '21 (+ Marketing Secrets!) 🙌 Register to our LIVE webinar👇

[6 December 13:00 UK Time / 21:00 China Time]

Registration link: https://cutt.ly/DT7Luaq

We are partnering with ChatLabs to bring you all the latest insights! This livestream will offer:

⭐ New trends + shifting consumer behaviours
⭐ Top 5 brands that nailed their WeChat campaigns
⭐ Q&A Session

You’ll be able to rate the campaigns as well, vote in polls and share your own experience so we can truly discuss.

You can register via this link: https://cutt.ly/DT7Luaq

Post-event we will also be sending out an EXCLUSIVE Double 11 Campaign Review White Paper to everyone who registered. 😊

15/11/2021

It has been 13 years since the birth of Singles’ Day, or Double 11, China’s largest online shopping festival.

Though enthusiasm for the day seems still in place, with record-breaking sales figures, regular buyers have reacted with some yawns.

While consumers enjoy the bargains afforded by brands giving away discounts, some have shown signs of less interest in getting these special offers, due to ever more complicated rules.

Find out more 👇

https://daoinsights.com/news/have-chinese-consumers-come-to-the-double-11-fatigue/

While enthusiasm for the annual shopping spree seems still in place, regular buyers have reacted with some yawns.

09/11/2021

China’s League of Legends squad “Edward Gaming” won the 2021 World Championships on 7 November, with hundreds of millions of Chinese esports lovers watching the game streamed from Iceland.

Over 500 million Chinese people watched the livestream on Bilibili alone, China’s version of YouTube, with many others viewing on a host of platforms.

Find out more 👇

China's League of Legend squad won the 2021 World Championships, showing China's excellence in another competitive area of global events.

05/11/2021

This year, it is the outfits appearing in Squid Game that have become the go-to for Chinese young people.

With Squid Game’s international acclaim and popularity, it is no surprise the deathly show has drawn a lot of viewers seeking to use Halloween’s long-established dressing-up to imitate the hit show.

This year, the outfits appearing in Squid Game have become the go-to for young people in China who celebrated on Halloween.

03/11/2021

On 31 October, a virtual ghost hunter landed on Douyin (China’s version of TikTok) and immediately gained over 1.5 million followers overnight.

This female hunter made her debut on the platform through a 2-minute video, where she was featured as a young lady dressed in a Chinese costume.

At the time of writing, this short-form video had already received over 2.34 million likes and brought the new account 1.95 million subscribers.

Find out more 👇

On 31 October, a virtual ghost hunter landed on Douyin and immediately gained over 1.5 million followers overnight.

02/11/2021

Chinese Gen-Z, who were part of the one-child policy, have less experience with intimate relationships.

Sexuality is not normalised in China, students receive little to no sexual education and they have no siblings to discuss crushes with, so they often have issues with intimacy.

From the backdrop of this overwhelming void of loneliness comes a new business, renting a boyfriend for a day, a way to commercialise the intimacy many crave.

Find out more 👇🏻

A new service where girls can rent a boyfriend is emerging in China as the country’s Gen Zers are craving intimacy.

18/06/2021

Libresse urges Chinese women to talk about their periods 🗣

🙋‍♀️The conversation around periods is becoming more open in China, mirroring shifting attitudes towards women’s rights more generally.

🤷‍♀️Yet, 87% of teenage girls in China feel uncomfortable during their periods and 50% have little knowledge about them.

🩲A lack of awareness about alternatives has meant that sanitary towels dominate China’s market for menstrual products with just 2% of sales going to tampons.

❌Female hygiene brand Libresse focused on period liberation in its campaign “stop hiding your period” which has gained 570 million views on Weibo.

🎨Libresse livestreamed a private offline exhibition that featured work from Chinese female artists and explored the brand’s products.

📲To highlight that the average woman has 400 periods during her life, Libresse shared 400 stories from 400 women on Weibo for International Menstrual Hygiene Day.

Read more in our latest case study (link in bio)

16/06/2021

Have you seen Alibaba’s blockchain trophy for the EUROs? 🏆

Missed the top stories from China this week? Check out our picks below:

🏞 China’s domestic tourism industry continues to see a strong recovery during Dragon Boat Festival

🇪🇺 60% of EU companies are looking to expand business in China

🛍 Tmall launches a special initiative for British SMEs

Sign up to our newsletter for more (link in bio)

15/06/2021

Why do China’s Gen-Z love a grumpy Russian?

💨 For Lelush, a 27-year-old Russian man, life has changed after appearing on a Chinese talent show gaining a huge number of Gen-Z fans and brands eager to collaborate.

😨His instant regret at joining the show, mediocre performances, and grumpy behaviour led to his popularity.

💤 Lelush has become a symbol of two prominent buzzwords for many Chinese - ‘sang' culture and ‘lying flat' attitude’

🛌 The ‘lying flat' movement – a term used to describe a lack of motivation and drive to succeed amid China’s intense job competition and unaffordable housing – is becoming more popular.

🙌 Many fans feel that Lelush accurately represents their attitude towards life.

⚠️ Along with the flagging birth rate, the no-motivation attitude could be a problem for the country’s development and topics related to ‘lying flat’ are being censored on Chinese social media.

Read more in our latest opinion article by Paul Muller 

04/06/2021

Meet Pamela… the fitness star taking over the Chinese market!

⭐ During the COVID-19 pandemic, Pamela Reif unknowingly became a fitness sensation due to her accessible no-equipment workout videos.

💃 Her desirable body shape which fits Chinese beauty standards, inspiring positivity, and challenging diverse workouts are the key to her success.

😅 Pamela’s short and intense 20 minutes workouts are very popular and fit easily into Gen-Z’s hectic and busy lifestyles.

❤️ Known as Pa Sister, she has built up a huge fanbase on Chinese social media.

💨 Her extensive following has resulted in many fitness and health brands rushing to work with her.


🤝 Her collaborations include Wholly Moly, a diet food startup, JD Sports, and cosmetics brand Fenty Beauty.

Read more in our latest case study (link in bio)