Lucano MEETS CHINA

Lucano MEETS CHINA LAUNCHING EVENT PRESS RELEASE
LUCANO MEETS CHINA
2014 LAUNCH OF LUCANO’S PRODUCTS IN CHINA
Quality, Knowledge, Tradition, Ideas.

Those values made Lucano one of the most famous brand among spirits. Vena family created this liquor special still secret recipe in 1894, in the small village of Pisticci, in the center of Basilicata, one of the most beautiful regions of Southern Italy. Lucano spreaded, in the years, its fame around the Country, becoming one of the most popular after meal liquors. The famous sentence from the 80’s

broadcasted advertisement “What else do you want from life? A LUCANO!” became a cult between yongsters in Italy, helping the Company reaching the deserved position in Italian most loved spirits. Today LUCANO, in the Spirit of Its brand new campaign of launch of Its products in the World, attacks China.
4 Events from May 31rst to June 4th in the best venues in Shanghai
May 31rst, EL COCTEL 47 Yongfu Road, 17-19 , The 5 senses of Amaro Lucano
First Event, Introduction from Lucano Owner Mr Vena, presentation of AMARO and of the 5 senses Cocktails created for the event by Mr Johan Holmberg, El Coctel awarded bartender, free cocktails tasting
June 1rst, FUNKADELI 46 Yongkang Lu, 16-20, Fun a Lucano, An Italian Aperitivo in Town
Second Event, Italian Aperitivo on the Road, Lucano Festa will warm up all the “Young Street” of Shanghai. Half priced cocktails and Lucano Brand Ambassador in China explaining Lucano Fun Theory
June 2nd, CORSO COMO 10 Nanjing West Road, 19-21, The sounds of Modern Tradition, Lucano Coast to Coast. Third Event , Introduction from Lucano Owner Mr Vena, Welcome from Italian Consul in Shanghai (?), presentation of AMARO and of the 5 senses Cocktails created for the event by Mr Yao, Lucano Brand Ambassador in China, Italian live music from Basilicata Coast to Coast soundtrack
June 4th, UNICO 2F 3, Zhongshan Dongyi Lu, 21-24, The 5 senses of Sambuca, a latin Experience of Italian scent
Closing Event, After Party of the Italian Lifestyle week in Shanghai,, presentation of SAMBUCA culture and of the 5 senses cocktails created for the event by Mr Hektor Monroy, Unico awarded Bartender, free cocktails tasting

What else do you want from Shanghai?
1 MILLION LUCANO!

19/04/2014

After waiting for Easter, waiting for may 1rst, we start waiting for May 31rst!A new way of drinking in the City...Stay tuned, stay Lucano!!

18/04/2014

And from the 24th, meet us in the City! First appointment@10 Corso Como, Shanghai

16/04/2014

PRESS RELEASE
LUCANO MEETS CHINA
2014 LAUNCH OF LUCANO’S PRODUCTS IN CHINA
Quality, Knowledge, Tradition, Ideas. Those values made Lucano one of the most famous brand among spirits. Vena family created this liquor special still secret recipe in 1894, in the small village of Pisticci, in the center of Basilicata, one of the most beautiful regions of Southern Italy. Lucano spreaded, in the years, its fame around the Country, becoming one of the most popular after meal liquors. The famous sentence from the 80’s broadcasted advertisement “What else do you want from life? A LUCANO!” became a cult between yongsters in Italy, helping the Company reaching the deserved position in Italian most loved spirits.
Today LUCANO, in the Spirit of Its brand new campaign of launch of Its products in the World, attacks China.
4 Events from May 31rst to June 4th in the best venues in Shanghai
May 31rst, EL COCTEL 47 Yongfu Road, 17-19 , The 5 senses of Amaro Lucano
First Event, Introduction from Lucano Owner Mr Vena, presentation of AMARO and of the 5 senses Cocktails created for the event by Mr Johan Holmberg, El Coctel awarded bartender, free cocktails tasting
June 1rst, FUNKADELI 46 Yongkang Lu, 16-20, Fun a Lucano, An Italian Aperitivo in Town
Second Event, Italian Aperitivo on the Road, Lucano Festa will warm up all the “Young Street” of Shanghai. Half priced cocktails and Lucano Brand Ambassador in China explaining Lucano Fun Theory
June 2nd, CORSO COMO 10 Nanjing West Road, 19-21, The sounds of Modern Tradition, Lucano Coast to Coast.
Third Event , Introduction from Lucano Owner Mr Vena, Welcome from Italian Consul in Shanghai (?), presentation of AMARO and of the 5 senses Cocktails created for the event by Mr Yao, Lucano Brand Ambassador in China, Italian live music from Basilicata Coast to Coast soundtrack
June 4th, UNICO 2F 3, Zhongshan Dongyi Lu, 21-24, The 5 senses of Sambuca, a latin Experience of Italian scent
Closing Event, After Party of the Italian Lifestyle week in Shanghai,, presentation of SAMBUCA culture and of the 5 senses cocktails created for the event by Mr Hektor Monroy, Unico awarded Bartender, free cocktails tasting

What else do you want from Shanghai?
1 MILLION LUCANO!

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