The Business of Fashion
Online Courses for Upcoming Designers, Start Ups, Brands to Plan Launch and Grow a Successful Business
Sydney Australia Based Designer and Wholesaler /Retailer-Consultant Services SI BELLA and DOLCE EVENING WEAR WINTER COLLECTIONS EXUDE LUSH ROMANCE
(Los Angeles, CA) – Designer PATRICIA AYALA’s multiple collections of evening wear including SI BELLA, DOLCE, along with VITA
and ESPERA roll out ravishing new styles for a season of unbridled romance and elegance. Against the framework of meticulously crafted, corsetry-structured cocktail and evening dresses, Patricia spins together a brilliant range of evening and bridal dresses from a precise combination of graceful silhouettes, glittering embellishments, and styles of unflinching modernity. Each piece is a masterwork in sleek lines and luxurious polish, making them stunning showstoppers for red carpet events, charity galas or as the head-turning wedding dress of any woman’s dreams. Manufactured from the finest quality silks, laces, georgettes and organzas in a wide range of colors, each label is marked with specific sensibilities: SI BELLA is couture-level quality dresses with all-out glamour and lavish embroideries of Swarovski crystals; DOLCE is as dazzling but with a minimalist restraint; VITA skews toward the more refined woman; while ESPERA consists of fun-loving cocktail or bridesmaid dresses. Even as these brands evoke stylistically defined looks, they all bear the foundational hallmarks of Patricia Ayala’s design vision of providing women with dresses that transcend trends and deliver a timeless elegance. The latest collections are available at retail: Si Bella and Dolce from $850 to $3,000; Vita and Espera to about $1,200 in a wide range of sizes at specialty boutiques nationwide and online at
ABOUT PATRICIA AYALA
PATRICIA AYALA is the multi-faceted, Australia-based designer behind an array of labels rapidly gaining momentum as essential must-haves for women everywhere. Her bona fides run deep as a next generation fashionista whose mother worked on some of the biggest brands in the world and infused in her an intrinsic understanding of style and a skill for sewing from a very early age. Through those early years, she designed various categories including knits as well as men’s and children’s wear. Her inherent artistic eye coupled with formidable business acumen drove her to eventually launch her eponymous line in 1995. She eventually streamlined her concepts into specific niches, which she felt were being underserved in the market, focusing on evening and intimate apparel. At the very core of Patricia Ayala’s designs is a joyful self expression for women in wearing something truly spectacular in the context of these very special moments thereby creating unforgettable memories that last a lifetime.